(Video made by me, images used in video linked below)
In the video above I consider the key elements of a professional and authentic online profile. In this post, I will be considering the ways to set up such a profile. Firstly, based on my work on Online Identity, I would advise keeping this profile separate from personal use profiles due to the added security of mistakes being more private and difficult to track for professional contacts. The critical nature of needing a strong online profile has been emphasised particularly by the recent Jobvite statistics, which state that 93% of recruiters will review a candidates social profile during the recruitment process (Jobvite, 2014).
(BBC Peter Bowes, 2013)
In the video above, Michael Weiss considers several aspects of a strong professional identity, and stresses the importance of not saying too little, or too much on a digital profile. While having a profile on which you have just listed all of your previous works is insufficient to draw much attention, giving too detailed an account of all the projects you’ve been part of can also be damaging, as it gives little need to contact you in order to find out more. It is important to find a balance between the two, leaving enough to be interesting and making employers want to find out more.
Another key aspect of a good online profile is searchability. In order to make sure your key professional profiles have as many hits as possible (and therefore are more easily searched out on Google), it is important to link back to it on as many profiles as possible. It is also a good idea to in a central profile, link out to projects or websites of groups you are part of in order to showcase your involvement (Parcells, 2014). Methods for increasing the optimisation of your brand in search terms are covered in this article (Edward, 2015), with a lot of this also applying to a personal brand as well as a corporate brand.
In conclusion, there are several key aspects of a strong and authentic professional identity which need to be considered when developing an identity. It needs to be easy to search for, clear but not over explained, consistent across different platforms and the information needs to be verifiable – with appropriate links where possible. These elements are the key building blocks of a profile which will be useful in the increasingly important professional online world.
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Bowes, P. (BBC) “Job Hunting, How to promote yourself online” 2013. (Accessed 12th March 2017)
Edward, T. “Social Profile SEO: Optimizing for Rankings & Search Visibility” 2015. (Accessed 12th March 2017)
Jobvite. “Social Recruiting Survey” 2014. (Accessed 12th March 2017)
Parcells, N. “How to create a killer online professional profile” 2014. (Accessed 12th March 2017)
Images used in my video sources: