#Topic3 · #UOSM2008 · Topic 3 · Topic3

Topic 3 – Authentic Professional Profile

(Video made by me, images used in video linked below)

In the video above I consider the key elements of a professional and authentic online profile. In this post, I will be considering the ways to set up such a profile. Firstly, based on my work on Online Identity, I would advise keeping this profile separate from personal use profiles due to the added security of mistakes being more private and difficult to track for professional contacts. The critical nature of needing a strong online profile has been emphasised particularly by the recent Jobvite statistics, which state that 93% of recruiters will review a candidates social profile during the recruitment process (Jobvite, 2014).

(BBC Peter Bowes, 2013)

In the video above, Michael Weiss considers several aspects of a strong professional identity, and stresses the importance of not saying too little, or too much on a digital profile. While having a profile on which you have just listed all of your previous works is insufficient to draw much attention, giving too detailed an account of all the projects you’ve been part of can also be damaging, as it gives little need to contact you in order to find out more. It is important to find a balance between the two, leaving enough to be interesting and making employers want to find out more.

Another key aspect of a good online profile is searchability. In order to make sure your key professional profiles have as many hits as possible (and therefore are more easily searched out on Google), it is important to link back to it on as many profiles as possible. It is also a good idea to in a central profile, link out to projects or websites of groups you are part of in order to showcase your involvement (Parcells, 2014). Methods for increasing the optimisation of your brand in search terms are covered in this article (Edward, 2015), with a lot of this also applying to a personal brand as well as a corporate brand.

In conclusion, there are several key aspects of a strong and authentic professional identity which need to be considered when developing an identity. It needs to be easy to search for, clear but not over explained, consistent across different platforms and the information needs to be verifiable – with appropriate links where possible. These elements are the key building blocks of a profile which will be useful in the increasingly important professional online world.

(Word Count 396)


Bowes, P. (BBC) “Job Hunting, How to promote yourself online” 2013. (Accessed 12th March 2017)

Edward, T. “Social Profile SEO: Optimizing for Rankings & Search Visibility” 2015. (Accessed 12th March 2017)

Jobvite. “Social Recruiting Survey” 2014. (Accessed 12th March 2017)

Parcells, N. “How to create a killer online professional profile” 2014. (Accessed 12th March 2017)

Images used in my video sources:


US Flag

Classic Lego Astronaut



High tide at Castletown



Werkplek bij Adformatie



11 thoughts on “Topic 3 – Authentic Professional Profile

  1. Hi Philip
    Firstly, well done with this weeks blog! I really enjoyed the video which I found very engaging. Furthermore, I liked how you highlighted 3 key values which you feel were important in having an authentic profile. In addition, the linking back to previous topics making the topic inter linkable was also beneficial in gauging your own authentic profile!
    Overall, how would you assess the importance of a profile being fully authentic? Would you say slightly twisting the truth on your LinkedIn profile with for example, listing a more important role/listing higher grades achieved would completely reduce all credibility for you profile?
    I look forward to keeping up with your future blogs!


    1. Hi Jordan,

      Thank you for your comment. I believe authenticity to be an essential part of an online profile, and would strongly advise against bending the truth on your profile on LinkedIn. Employers want credibility so if they find out you’ve not been honest they may be less interested in your services. Personally I would advocate for, in the case of a degree, omitting the grades on a LinkedIn profile as it is better from a security perspective and allows that to be part of a future discussion or application.



  2. Hi Philip
    I really enjoyed reading your blog this week; I thought the video was an excellent touch. It really added to your post. I found your post concise and easy to read and therefore very interesting! I noticed you highlighted as one of the key aspects of a good online profile was it’s search ability. In addition I would like to add that privately it has been suggested b both Symonds (2014) and Reputation Management (2014) that your private profiles should be the opposite and completely protected to prevent search ability. I think that it isn’t as clear cut as polar opposites; I think professionally you could benefit from some security too otherwise how do people prevent their achievements being wrongly used for someone else’s gain?
    I’d love to hear your side of the argument!


    1. Hi Emily,

      Thank you for your comment, you’re very kind. I agree with you that it is important to protect private profiles in an attempt to avoid being searchable on account you do not wish to be seen on.

      As regards security, I think you are correct and it is important to not give everything away on your online profiles. As I alluded to in my post, and is mentioned in the BBC video therein, I believe it to be important to withhold some information while keeping enough out there to interest potential employers or clients. This also helps with security as it means not all the information needed about you will be available to anybody with malicious intentions.



  3. You are right when you say, "the protests…would be about any new technology…needed to keep our industrial civilisation flqToishing.&ruot;uhese people are the "deniers" – they deny man's very nature. They see growth as evil, but if evil is that that which is antithetical to the good of mankind, it is they who are evil.


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